In a world where our physical, mental, and social well-being is becoming increasingly important, the global wellness economy, valued at a staggering US$4.4 trillion in 2020 with a remarkable growth trajectory, stands at the forefront of transforming lives and societies.

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The wellness economy is multifaceted, encompassing sectors such as physical activity, healthy eating and nutrition, to personal care and complementary medicine. It is ripe with opportunities for innovators who can navigate emerging challenges within it, leveraging technologies and creative thinking to unlock new avenues for holistic well-being. To do so, we must foster an ecosystem of collaboration and co-creation, marrying the power of enterprise and innovation.

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With this in mind, the Wellness Open Innovation Challenge 2023 aims to catalyse partnerships between established companies and solution providers. Our goal is to co-develop impactful solutions that can revolutionise the wellness economy, locally and globally.

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The focus areas of this challenge include Fitness, Personal Care, and Travel. Six participating corporate partners have provided eight challenge statements across these themes.

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Selected innovators will receive an opportunity for co-creation with industry leaders, benefiting from their vast knowledge, mentorship, and resources. They may also be eligible for grant support from Enterprise Singapore and other exciting rewards from our corporate partners.